Wisk Generation 6 air taxi on a runway at sunset

Flight.
Reimagined.

Designed around people. Built for the future. Flight, elevated.

Wisk Aero

Brand Design

Visual Design

UI+UX Design

Art Direction

Wisk Aero, game-changers in emission-free autonomous air taxis, needed to take their brand to new heights. My goal was to refresh and evolve the brand, using and expanding on existing standards as creative guardrails.

Where others saw guardrails, I saw room to flex. I refreshed the logo, introduced a new brand shape, expanded the color palette, and carried it through UI design systems, presentation templates, the internal site, and swag, raising every touchpoint to a new standard.

I’ve had a massive impact on leading the evolution of the Wisk brand to even greater altitudes.

Passengers walking away from a Wisk Generation 6 air taxi on the tarmac

Envisioning a new era

The rebrand was an opportunity to rethink the experience from the ground up. From the product itself to everything that surrounds it. As Wisk continues to build towards a future with autonomous flight, I brought the full ecosystem together across strategy, messaging, visual identity, digital, and more. The result is a brand built to make this new era of flight feel tangible, intuitive, and ready for what’s next.

01.Color System

Our colors are as bright as the future we’re building. Wisk Yellow leads the way. It’s the spark of joy you’ll see on our aircraft and in everything we make. Flight Blue brings in the calm of an open sky, and Gray and White keep things clear and grounded. An extended palette of deeper blues, softer tints, and Cool Lavender lets us adapt to screens, footage, and everyday moments, so Wisk always feels welcoming and recognizably ours.

Wisk Yellow#FFD100

Color pair 1

Flight Blue#00A9CE

Color pair 2

Cool Lavender#9EA3D5

Color pair 3

Aviation Red#FE5F56

Color pair 4

ATC Orange#FC8A3B

Indicator Green#05AA6D

Gray#F9F9F9

02.Typography

Aero Sans balances aviation’s heritage with modern simplicity. Its shapes take cues from the golden age of flight: circular letterforms, aerodynamic curves and loopy descenders that add warmth and personality. Underneath, it’s built for clarity and accessibility, with a full range of weights that let one typeface perform equally well in bold headlines and quiet body copy.

ABCDEFGHIJKLMNOPQ
RSTUVWXYZ
abcdefghijklmnopqrstuv
wxyz!
"#$%&'()*+,-./:;<=>?
0123456789

Typeface name - Regular (placeholder specimen)

Safer

skies

every

day

Traffic Level: Zero

Research & Development

Simply Fly

All-Electric Flight

The Future is Vertical

03.Brand Activation

Safe, everyday flight for everyone starts with how it looks and feels. Across apps, wearables, environments and events, the system turns an ambitious vision into real, welcoming moments that people can connect with.

Hello, SF: a yellow Wisk display board in a terminal as travellers pass with luggage

Phone showing the Wisk Gen 6 screen: Zero emissions. Zero limits.

Vertical Wisk billboard on a city building: Simply Fly., with the yellow aircraft

A row of Wisk street posters: New York skyline, Rise above, a woman reaching for the sky, Simply fly, and Los Angeles

Wisk wall billboard on a city street: Take to the skies, with a woman watching the aircraft fly overhead

Three Wisk street posters: Commute feels different up here, The sky was never the limit, and a stacked Up typographic poster

Wisk San Francisco poster: Commute feels different up here, over the city skyline at sunset

Wisk city guide brochures for Los Angeles, Houston, San Francisco and New York

Wisk app boarding pass, SFO to SJC, on a phone slipping into a pocket

Yellow Wisk tote bag reading Simply fly., carried over the shoulder

Wisk bookmark in grey, yellow and blue bands with the Wisk symbol, resting in an open book

Phone on a concrete step showing a yellow Wisk stat screen: 33% less carbon emissions compared to ground-based transportation

Back of a teal Wisk t-shirt with a Gen Six aircraft line drawing and yellow GEN SIX type

Wisk watch face showing 12:48 PM in Hollister, CA, on a wrist

Wisk Hello, SF poster: San Francisco skyline at sunset above Wisk navy, blue and yellow bands

Hand holding a yellow and grey Wisk brochure that reads Beyond the Road

Ten Wisk team role cards on black, one per team: Flight Operations, Federal Partnerships and Policy, Sustainability and Recycling, Safety Protocols, and Research and Development. Each team gets a colour (yellow, blue, green, lavender, grey) and a flight-path line with a dot, in two layouts

Back of a woman wearing a Flight Blue satin Wisk bomber jacket printed with Simply fly. and the Hollister, CA coordinates

Wisk poster on black: Rise above, turning traffic into thin air, over a close-up of the yellow aircraft nose, with a note that Wisk designs, engineers and manufactures its critical aircraft components in-house

Wisk stationery suite: letterhead, Gen 6 specification sheets, envelope, business cards and a Flight Crew badge

Front and back of two Wisk polo shirts on black: grey with a yellow collar and Flight Reimagined in yellow down the back, and Flight Blue with yellow and grey sleeve stripes

Back of a man in a grey Wisk polo with a yellow collar, yellow and blue sleeve cuffs, and Flight Reimagined printed vertically in yellow down the back

Row of Wisk Gen 6 Aircraft spec sheets on black: Direct Drive Motor, Multi-Modal Sensing, Vertiports, Cabin and Performance, alternating line drawings and dark renders

Wisk yellow spec card on black: Meet the new Gen 6, with a solid propeller silhouette and specs for cruise speed 120 kn, range 90 mi, cruise altitude 2,500 to 4,000 ft, 12 propellers and 4 seats

04.Social Media

Social is where most people meet Wisk for the first time, so every post has to feel welcoming. Bold color, friendly type and clear, jargon-free stories turn complex technology into moments anyone can understand, share and get excited about.

05.Wayfinding & Vertiports

Flying should feel as easy as catching a train. Simple icons, high-contrast color and plain-language signage guide every passenger through the vertiport, turning these new spaces into welcoming and intuitive places that help people feel at home with a whole new way to travel.

Vertiport signage schematic in elevation: an entrance pylon and Wisk banners, a directory sign, hanging wayfinding and flight-information signs over the passenger service counter, a flight map kiosk and a gate 2 pylon beside a Wisk aircraft, with people for scale

Wisk street-pole banner against a blue sky: a charcoal banner with a yellow half-circle Wisk mark at the top and a column of yellow Wisk roundels shrinking toward the bottom

Vertiport lobby entrance in elevation on near-black: a yellow and grey San Francisco Bay Vertiport fascia sign over glass doors, a Welcome to San Francisco totem, a yellow Wisk blade sign and a number 3 vertipad marker

06.Brand Photography

The Future of Aviation

The best way to understand flight is to see it. Two photography themes bring that feeling to life: “Everyday Skies” shows familiar cities from a new point of view, and “Lighter Moments” captures the joy, calm and ease of a world where flying is simply part of the day.

Looking up through a dark, curved tunnel-like structure toward a glowing teal opening

The yellow Wisk Gen 6 aircraft seen head-on on a runway in Hollister, wings and rotors spread, hills behind

The Wisk Gen 6 aircraft hovering in a blue sky above the airfield on its first flight

Crew in safety vests stand behind a rope line on a reflective apron, watching the Wisk Gen 6 aircraft before its first flight

Side view of the yellow Wisk Gen 6 aircraft, registration N606WA, on the runway under a clear blue sky

View from the Wisk cabin window down onto a rooftop vertiport with landing pads

Three people walk across the tarmac in front of the yellow Wisk Gen 6 aircraft

A woman in a mustard sweater looks up at a Wisk aircraft flying through a bright blue sky

Render of the Wisk aircraft flying toward the downtown Los Angeles skyline at golden hour

07.Illustration

Drawn to the skies

Some ideas are easier to show than to explain. Our illustrations picture everyday flight as it could feel: a calm climb above the clouds, a new view of the city, and a future that feels within reach.

Wisk billboard in a green street-side subway frame: the rooftop city illustration with a yellow Wisk aircraft flying over the skyline, beside a Wisk Yellow panel reading Simply fly, Book your trip, wisk.aero

Framed Wisk Specification poster on a white wall above a dark dining table with cane chairs: yellow title and line drawing of the Gen 6 aircraft on charcoal

3.1Diagram Illustrations

A range of technical diagram illustrations explain how Joby’s aircraft operates, from motor rotation to propeller configurations. The work extends beyond the aircraft itself, marking our first collaboration with an architect to envision concepts for Joby’s future proprietary skyports.

043D Assets

Capturing the way flight feels

Next, we partnered with INK to create stills and videos that capture both the feeling of flight and the ingenuity behind the aircraft.

By using 3D, we could pull off moments impossible with real cameras — like the “break the gridlock” move that rockets viewers from Manhattan’s rush into the calm of the cabin.

3D Assets

Animation allowed us to choreograph camera moves around the aircraft’s design — revealing the battery, fuselage, and other innovations with intentional lighting and framing.

05Website Design

An experience in motion

The Joby website was also designed to mirror the experience itself. Photography creates the illusion of liftoff, text rises and recedes like a climb into the sky, and 3D animation brings the aircraft to life with fluid, dynamic motion.

Visit Live Site

Positioning. Strategy. Visual Identity. Logo Design. Brand Choreography. Brand Architecture. Art Direction. Motion Design. Website Design. Development. App Design. Uniforms. Swag. Brand Partnerships. Social Media. Illustration. Custom Typography. Aircraft Livery. Product Renders. World Building. Photography. Aircraft Schematics. Signage and Wayfinding. Campaigns. Activations. Events. Architecture (Buildings).